When it comes to running a successful website, one of the most important things to be mindful of is the customer journey.

This refers to the entire experience a customer has with your website, from the moment they first land on it to the moment they make a purchase.

Improving the customer journey on your website can lead to more satisfied customers, more repeat visits and ultimately, more revenue for your business.

But where to begin? Here are three things can you can start looking at to help you holistically improve the customer journey for your website visitors:

Make it easy for customers to find what they're looking for:

One of the most frustrating things for customers is to land on a website and have no idea where to find the information or products they're looking for. To make it easy for customers to find what they're looking for, make sure…

Your landing page contains relevant, useful and easy-to-digest information
Your website navigation is straightforward to use
There are clear calls to action
Consider a search bar if you have a larger site
Your web design is user-friendly and encourages users to move through your site

Having a design that is audience-led will double your chances of having a successful journey from site entry to contact. Market research is so important to understand what the industry level is, what opportunities you could be filling and how you can stand out from the rest.

Optimise your website for mobile devices:

With more and more people accessing the internet through their smartphones, your website should be mobile-responsive and easy to navigate on a small screen. Buttons should be thumb-friendly, the text shouldn’t be too small and images should resize to the screen size.

It's also important to consider the load time of your website on mobile devices, as people are less likely to wait for a slow-loading website to load. People are on the go - they have no time to wait around! One relatively easy change is to make sure your Images can have a huge impact on load speeds, I always recommend image compression.

What is ‘image compression’? It means decreasing the image file size but not decreasing the overall quality of the picture.

Make sure your website is secure & trustworthy:

Customers are more likely to make a purchase from a website that they trust. One way to build trust is to make sure your website is secure. This means having an SSL certificate and making sure your website is free from malware.

What is an SSL certificate? SSL certificates show that your website has a secure connection. It shows the website's identity and enables an encrypted connection. You can easily see a website is secure if it has ‘https’ at the beginning of its domain URL.

Overall, everything you do or say on your website impacts the user journey. From the moment they land on your website, it should be easy for them to find what they're looking for. Through tweaking aspects of your website, you can create a positive experience for your customers and increase the chances of them becoming repeat visitors and customers.