When it comes to web design, it is super important that not only just the website reflect your brand but also works to engage the user and get them to the endpoint - which in most cases will be getting in touch or heading to checkout.

It's one thing to have a pretty website, but it's another thing entirely to have a website that's effective and driving results for your business.

Here are two things to look out for when determining if your website is effective:

Look at your website analytics:

One of the best ways to know if your website is working is to look at your website analytics. Analytics tools like Google Analytics can give you a wealth of information about your website, including how many people are visiting, where they're coming from, and what pages they're visiting. By analysing this data, you can identify patterns and trends that can help you improve your website and make it more effective.

If you have a fresh new website that has no data yet, speak to your web designer or research competitors and industry standards/reports to understand what may be working and what might not be.

Both my web design packages include tracking set up as it is super important to gather data to get a better insight into your target audience to help refine & improve the customer journey.

Setting up goal tracking within your Google Analytics can give you in-depth data like where people are dropping off, what pages people are clicking to get in contact and what the conversion rate is for certain pages. Knowing this information can help you refine and improve your customer journey. This can be done in Google Analytics.

Check your website's technical factors:

Often overlooked but super important are technical factors such as page load time, website structure and mobile responsiveness are critical.

A slow-loading website can cause visitors to leave, and a website that isn't optimised for mobile devices can make it difficult for visitors to navigate. Use website speed testing tools like Google PageSpeed Insights to check your website's technical factors and make necessary adjustments.

In conclusion, it's important to keep an eye on your website's performance and make sure it's working for your business. And remember, a website that's working for your business is like a well-oiled machine, it needs regular maintenance and optimisation to keep running smoothly!